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    <title>Safire Updates</title>
    <link>http://242327580.hs-sites-na2.com/blog</link>
    <description />
    <language>en-us</language>
    <pubDate>Sun, 19 Apr 2026 14:49:22 GMT</pubDate>
    <dc:date>2026-04-19T14:49:22Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>Why Carrier Transitions Go Wrong — And Who's Really Responsible for Getting It Right</title>
      <link>http://242327580.hs-sites-na2.com/blog/why-carrier-transitions-go-wrong-and-whos-really-responsible-for-getting-it-right</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/why-carrier-transitions-go-wrong-and-whos-really-responsible-for-getting-it-right" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/phone%20system%202.jpeg" alt="phone system" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There's a hard truth that most businesses don't learn until they're sitting in the middle of a broken phone system, unable to receive calls, with four offices down and no idea who to call for help.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/why-carrier-transitions-go-wrong-and-whos-really-responsible-for-getting-it-right" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/phone%20system%202.jpeg" alt="phone system" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There's a hard truth that most businesses don't learn until they're sitting in the middle of a broken phone system, unable to receive calls, with four offices down and no idea who to call for help.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fwhy-carrier-transitions-go-wrong-and-whos-really-responsible-for-getting-it-right&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Knowledge Post</category>
      <category>Client Stories</category>
      <pubDate>Sun, 19 Apr 2026 12:58:16 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/why-carrier-transitions-go-wrong-and-whos-really-responsible-for-getting-it-right</guid>
      <dc:date>2026-04-19T12:58:16Z</dc:date>
    </item>
    <item>
      <title>The Technology Layer Nobody Talks About in Mergers &amp; Acquisitions</title>
      <link>http://242327580.hs-sites-na2.com/blog/the-technology-layer-nobody-talks-about-in-mergers-acquisitions</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/the-technology-layer-nobody-talks-about-in-mergers-acquisitions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/M%26A1.jpeg" alt="The Technology Layer&amp;nbsp;Nobody Talks About&amp;nbsp;in Mergers &amp;amp; Acquisitions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;When a merger closes or a divestiture finalizes, most businesses think the hard work is done. The deal is signed. The lawyers did their job. The accountants reconciled the books. But for the companies involved, day two is often when the real chaos begins — and it lives entirely in the technology stack.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/the-technology-layer-nobody-talks-about-in-mergers-acquisitions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/M%26A1.jpeg" alt="The Technology Layer&amp;nbsp;Nobody Talks About&amp;nbsp;in Mergers &amp;amp; Acquisitions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;When a merger closes or a divestiture finalizes, most businesses think the hard work is done. The deal is signed. The lawyers did their job. The accountants reconciled the books. But for the companies involved, day two is often when the real chaos begins — and it lives entirely in the technology stack.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fthe-technology-layer-nobody-talks-about-in-mergers-acquisitions&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Knowledge Post</category>
      <category>Offering Announcements</category>
      <pubDate>Wed, 15 Apr 2026 20:30:41 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/the-technology-layer-nobody-talks-about-in-mergers-acquisitions</guid>
      <dc:date>2026-04-15T20:30:41Z</dc:date>
    </item>
    <item>
      <title>Our Largest Engagement Yet: Full-Stack Technology for a New Downtown OKC Boutique Hotel</title>
      <link>http://242327580.hs-sites-na2.com/blog/our-largest-engagement-yet-full-stack-technology-for-a-new-downtown-okc-boutique-hotel</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/our-largest-engagement-yet-full-stack-technology-for-a-new-downtown-okc-boutique-hotel" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/Hospitality%20tech.jpeg" alt="Our Largest Engagement Yet: Full-Stack Technology for a New Downtown OKC Boutique Hotel" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp; &lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/our-largest-engagement-yet-full-stack-technology-for-a-new-downtown-okc-boutique-hotel" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/Hospitality%20tech.jpeg" alt="Our Largest Engagement Yet: Full-Stack Technology for a New Downtown OKC Boutique Hotel" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp; &lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Four-largest-engagement-yet-full-stack-technology-for-a-new-downtown-okc-boutique-hotel&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Announcement</category>
      <category>Client Stories</category>
      <pubDate>Fri, 27 Mar 2026 20:05:37 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/our-largest-engagement-yet-full-stack-technology-for-a-new-downtown-okc-boutique-hotel</guid>
      <dc:date>2026-03-27T20:05:37Z</dc:date>
    </item>
    <item>
      <title>Your IT Provider Holds the Keys — But Do You?</title>
      <link>http://242327580.hs-sites-na2.com/blog/your-it-provider-holds-the-keys-but-do-you</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/your-it-provider-holds-the-keys-but-do-you" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/IT%20systems%20key.jpeg" alt="Your IT Provider Holds the Keys — But Do You?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;em&gt;&lt;span style="color: #3d3d3a;"&gt;A cautionary look at how small IT shops lock clients out of their own systems — and what happened when one apartment community lost their provider overnight.&lt;/span&gt;&lt;/em&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/your-it-provider-holds-the-keys-but-do-you" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/IT%20systems%20key.jpeg" alt="Your IT Provider Holds the Keys — But Do You?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;em&gt;&lt;span style="color: #3d3d3a;"&gt;A cautionary look at how small IT shops lock clients out of their own systems — and what happened when one apartment community lost their provider overnight.&lt;/span&gt;&lt;/em&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fyour-it-provider-holds-the-keys-but-do-you&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Knowledge Post</category>
      <category>Client Stories</category>
      <pubDate>Thu, 26 Mar 2026 10:11:26 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/your-it-provider-holds-the-keys-but-do-you</guid>
      <dc:date>2026-03-26T10:11:26Z</dc:date>
    </item>
    <item>
      <title>Safire Solutions is Proud to Sponsor the 2026 Allied Arts ARTini</title>
      <link>http://242327580.hs-sites-na2.com/blog/safire-solutions-is-proud-to-sponsor-the-2026-allied-arts-artini</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/safire-solutions-is-proud-to-sponsor-the-2026-allied-arts-artini" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/artini%2020206%20logo.png" alt="Safire Solutions is Proud to Sponsor the 2026 Allied Arts ARTini" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp; &lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;Oklahoma City's Most Spectacular Evening of Art, Music, and Community&lt;/strong&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/safire-solutions-is-proud-to-sponsor-the-2026-allied-arts-artini" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/artini%2020206%20logo.png" alt="Safire Solutions is Proud to Sponsor the 2026 Allied Arts ARTini" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp; &lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;Oklahoma City's Most Spectacular Evening of Art, Music, and Community&lt;/strong&gt;&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fsafire-solutions-is-proud-to-sponsor-the-2026-allied-arts-artini&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Fundraising</category>
      <pubDate>Sun, 22 Mar 2026 19:43:04 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/safire-solutions-is-proud-to-sponsor-the-2026-allied-arts-artini</guid>
      <dc:date>2026-03-22T19:43:04Z</dc:date>
    </item>
    <item>
      <title>Maximizing Call Answer Rates: The Impact of Caller Verification and Transunion Branded Display</title>
      <link>http://242327580.hs-sites-na2.com/blog/maximizing-call-answer-rates-the-impact-of-caller-verification-and-transunion-branded-display</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/maximizing-call-answer-rates-the-impact-of-caller-verification-and-transunion-branded-display" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/branded_calling.png" alt="Maximizing Call Answer Rates: The Impact of Caller Verification and Transunion Branded Display" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Outbound calling campaigns often struggle with low call answer rates, especially when marketing and operational calls share the same phone numbers. We saw a company stuck at just 12% answered calls on their campaigns, while appointment confirmations hovered around 32%. By separating marketing phone numbers and adding caller verification with &lt;a href="https://www.transunion.com/solution/trucontact/branded-communications/trusted-call-solutions/branded-call-display"&gt;Transunion Branded Display&lt;/a&gt;, their answered calls shot up to 67% on campaigns and over 83% for operations. Here's how you can apply these marketing strategies to boost your call performance improvement and drive campaign success.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/maximizing-call-answer-rates-the-impact-of-caller-verification-and-transunion-branded-display" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/branded_calling.png" alt="Maximizing Call Answer Rates: The Impact of Caller Verification and Transunion Branded Display" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Outbound calling campaigns often struggle with low call answer rates, especially when marketing and operational calls share the same phone numbers. We saw a company stuck at just 12% answered calls on their campaigns, while appointment confirmations hovered around 32%. By separating marketing phone numbers and adding caller verification with &lt;a href="https://www.transunion.com/solution/trucontact/branded-communications/trusted-call-solutions/branded-call-display"&gt;Transunion Branded Display&lt;/a&gt;, their answered calls shot up to 67% on campaigns and over 83% for operations. Here's how you can apply these marketing strategies to boost your call performance improvement and drive campaign success.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fmaximizing-call-answer-rates-the-impact-of-caller-verification-and-transunion-branded-display&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Client Stories</category>
      <pubDate>Thu, 29 Jan 2026 13:53:49 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/maximizing-call-answer-rates-the-impact-of-caller-verification-and-transunion-branded-display</guid>
      <dc:date>2026-01-29T13:53:49Z</dc:date>
    </item>
    <item>
      <title>Mastering Divestiture Strategies: Ensuring Brand Identity and Operational Integrity</title>
      <link>http://242327580.hs-sites-na2.com/blog/mastering-divestiture-strategies-ensuring-brand-identity-and-operational-integrity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/mastering-divestiture-strategies-ensuring-brand-identity-and-operational-integrity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/spinoff.jpeg" alt="Mastering Divestiture Strategies: Ensuring Brand Identity and Operational Integrity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Splitting a business often feels like walking a tightrope between protecting your brand and keeping operations smooth. Many companies stumble when trying to maintain brand identity and operational integrity during a divestiture. We helped a client navigate this challenge by crafting divestiture strategies that kept their new entity strong and focused. In this post, you'll see how smart marketing tools implementation and a tailored digital presence can sharpen customer engagement and boost business growth. Learn more about effective &lt;a href="https://www.deloitte.com/us/en/what-we-do/capabilities/mergers-acquisitions-restructuring/articles/divestiture-strategy-operating-models.html"&gt;divestiture strategy operating models&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/mastering-divestiture-strategies-ensuring-brand-identity-and-operational-integrity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://safire.llc/hubfs/spinoff.jpeg" alt="Mastering Divestiture Strategies: Ensuring Brand Identity and Operational Integrity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Splitting a business often feels like walking a tightrope between protecting your brand and keeping operations smooth. Many companies stumble when trying to maintain brand identity and operational integrity during a divestiture. We helped a client navigate this challenge by crafting divestiture strategies that kept their new entity strong and focused. In this post, you'll see how smart marketing tools implementation and a tailored digital presence can sharpen customer engagement and boost business growth. Learn more about effective &lt;a href="https://www.deloitte.com/us/en/what-we-do/capabilities/mergers-acquisitions-restructuring/articles/divestiture-strategy-operating-models.html"&gt;divestiture strategy operating models&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fmastering-divestiture-strategies-ensuring-brand-identity-and-operational-integrity&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Client Stories</category>
      <pubDate>Thu, 22 Jan 2026 00:49:44 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/mastering-divestiture-strategies-ensuring-brand-identity-and-operational-integrity</guid>
      <dc:date>2026-01-22T00:49:44Z</dc:date>
    </item>
    <item>
      <title>Reclaiming Control: How an Oklahoma Manufacturing Company Transformed Technology Assets into Business Assets</title>
      <link>http://242327580.hs-sites-na2.com/blog/reclaiming-control-how-an-oklahoma-manufacturing-company-transformed-technology-assets-into-business-assets</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/reclaiming-control-how-an-oklahoma-manufacturing-company-transformed-technology-assets-into-business-assets" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/M%26A1.jpeg" alt="M&amp;amp;A" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A manufacturing company took over a facility in North Oklahoma City and ended up with technology assets they couldn't access or use. This isn't just a headache—it's a risk that can stall your entire operation. We stepped in with a detailed technology audit and process mapping to turn those forgotten tools into part of a smart corporate IT strategy. Here's how precise manufacturing asset management and CRM integration helped reclaim control and add real business value.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/reclaiming-control-how-an-oklahoma-manufacturing-company-transformed-technology-assets-into-business-assets" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/M%26A1.jpeg" alt="M&amp;amp;A" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A manufacturing company took over a facility in North Oklahoma City and ended up with technology assets they couldn't access or use. This isn't just a headache—it's a risk that can stall your entire operation. We stepped in with a detailed technology audit and process mapping to turn those forgotten tools into part of a smart corporate IT strategy. Here's how precise manufacturing asset management and CRM integration helped reclaim control and add real business value.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Freclaiming-control-how-an-oklahoma-manufacturing-company-transformed-technology-assets-into-business-assets&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Offering Announcements</category>
      <category>Client Stories</category>
      <pubDate>Fri, 26 Dec 2025 19:24:23 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/reclaiming-control-how-an-oklahoma-manufacturing-company-transformed-technology-assets-into-business-assets</guid>
      <dc:date>2025-12-26T19:24:23Z</dc:date>
    </item>
    <item>
      <title>Fine-Tune Your AI: How Safire Solutions Can Enhance Your AI Performance</title>
      <link>http://242327580.hs-sites-na2.com/blog/fine-tune-your-ai-how-safire-solutions-can-enhance-your-ai-performance</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/fine-tune-your-ai-how-safire-solutions-can-enhance-your-ai-performance" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/ai1.png" alt="AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most generative AI agents deliver answers that feel off the mark because their training is too broad or their prompts too vague. When your AI doesn't reflect your company's true strengths, valuable opportunities slip away. We specialize in &lt;a href="https://www.glean.com/ai-glossary/fine-tuning"&gt;custom AI training&lt;/a&gt; and AI knowledge base management that sharpens your agentic AI, ensuring responses hit the right notes every time. Let's show you how performance tuning AI can turn your tools into precise assets.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/fine-tune-your-ai-how-safire-solutions-can-enhance-your-ai-performance" title="" class="hs-featured-image-link"&gt; &lt;img src="https://242327580.hs-sites-na2.com/hubfs/ai1.png" alt="AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most generative AI agents deliver answers that feel off the mark because their training is too broad or their prompts too vague. When your AI doesn't reflect your company's true strengths, valuable opportunities slip away. We specialize in &lt;a href="https://www.glean.com/ai-glossary/fine-tuning"&gt;custom AI training&lt;/a&gt; and AI knowledge base management that sharpens your agentic AI, ensuring responses hit the right notes every time. Let's show you how performance tuning AI can turn your tools into precise assets.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Ffine-tune-your-ai-how-safire-solutions-can-enhance-your-ai-performance&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Knowledge Post</category>
      <category>Offering Announcements</category>
      <pubDate>Tue, 23 Dec 2025 16:49:00 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/fine-tune-your-ai-how-safire-solutions-can-enhance-your-ai-performance</guid>
      <dc:date>2025-12-23T16:49:00Z</dc:date>
    </item>
    <item>
      <title>Safire Solutions and Ruckus Networks: Enhancing Hospitality with Advanced Technology Partnerships</title>
      <link>http://242327580.hs-sites-na2.com/blog/safire-solutions-and-ruckus-networks-enhancing-hospitality-with-advanced-technology-partnerships</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/safire-solutions-and-ruckus-networks-enhancing-hospitality-with-advanced-technology-partnerships" title="" class="hs-featured-image-link"&gt; &lt;img src="https://images.unsplash.com/photo-1558959357-685f9c7ace7b?crop=entropy&amp;amp;cs=srgb&amp;amp;fm=jpg&amp;amp;ixid=M3wyMDM2MjN8MHwxfHNlYXJjaHw1fHxBbiUyMGltYWdlJTIwc2hvd2Nhc2luZyUyMGElMjBtb2Rlcm4lMjBob3RlbCUyMGxvYmJ5JTIwd2l0aCUyMGElMjBmb2N1cyUyMG9uJTIwYWR2YW5jZWQlMjB0ZWNobm9sb2d5JTIwc3lzdGVtcyUyQyUyMGhpZ2hsaWdodGluZ3xlbnwwfDB8fHwxNzY1NzI5ODg5fDA&amp;amp;ixlib=rb-4.1.0&amp;amp;q=85" alt="Safire Solutions and Ruckus Networks: Enhancing Hospitality with Advanced Technology Partnerships" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most hotel networks struggle with slow, unreliable connections that frustrate guests and staff alike. Your team deserves technology that keeps operations smooth and secure. Safire Solutions' new partnership with Ruckus Networks brings powerful hospitality technology and seamless hotel door systems integration with Ving and Asso Alba—offering you smarter control and better guest satisfaction. Learn more about Ruckus hospitality solutions at &lt;a href="https://www.ruckusnetworks.com/solutions/industries/hospitality/"&gt;https://www.ruckusnetworks.com/solutions/industries/hospitality/&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://242327580.hs-sites-na2.com/blog/safire-solutions-and-ruckus-networks-enhancing-hospitality-with-advanced-technology-partnerships" title="" class="hs-featured-image-link"&gt; &lt;img src="https://images.unsplash.com/photo-1558959357-685f9c7ace7b?crop=entropy&amp;amp;cs=srgb&amp;amp;fm=jpg&amp;amp;ixid=M3wyMDM2MjN8MHwxfHNlYXJjaHw1fHxBbiUyMGltYWdlJTIwc2hvd2Nhc2luZyUyMGElMjBtb2Rlcm4lMjBob3RlbCUyMGxvYmJ5JTIwd2l0aCUyMGElMjBmb2N1cyUyMG9uJTIwYWR2YW5jZWQlMjB0ZWNobm9sb2d5JTIwc3lzdGVtcyUyQyUyMGhpZ2hsaWdodGluZ3xlbnwwfDB8fHwxNzY1NzI5ODg5fDA&amp;amp;ixlib=rb-4.1.0&amp;amp;q=85" alt="Safire Solutions and Ruckus Networks: Enhancing Hospitality with Advanced Technology Partnerships" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Most hotel networks struggle with slow, unreliable connections that frustrate guests and staff alike. Your team deserves technology that keeps operations smooth and secure. Safire Solutions' new partnership with Ruckus Networks brings powerful hospitality technology and seamless hotel door systems integration with Ving and Asso Alba—offering you smarter control and better guest satisfaction. Learn more about Ruckus hospitality solutions at &lt;a href="https://www.ruckusnetworks.com/solutions/industries/hospitality/"&gt;https://www.ruckusnetworks.com/solutions/industries/hospitality/&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=242327580&amp;amp;k=14&amp;amp;r=http%3A%2F%2F242327580.hs-sites-na2.com%2Fblog%2Fsafire-solutions-and-ruckus-networks-enhancing-hospitality-with-advanced-technology-partnerships&amp;amp;bu=http%253A%252F%252F242327580.hs-sites-na2.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Partnership Announcements</category>
      <pubDate>Sun, 14 Dec 2025 16:36:32 GMT</pubDate>
      <author>jesse@safire.llc (Jesse Myers)</author>
      <guid>http://242327580.hs-sites-na2.com/blog/safire-solutions-and-ruckus-networks-enhancing-hospitality-with-advanced-technology-partnerships</guid>
      <dc:date>2025-12-14T16:36:32Z</dc:date>
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